News

News media spotlight Kim’s findings on why micro ads, commercials that are 10 seconds or less, deliver costs savings and strong performance in today’s shifting landscape.

Faculty Q&A: Elijah Clark, a faculty member in the Neeley School of Business at Texas Christian University, joined four colleagues and the senior editor of The Chronicle of Higher Education, Alex Kafka, to discuss the growing demand by employers for AI skills.

More than 70 undergraduate students in Texas Christian University’s Neeley School of Business and Bob Schieffer College of Communication were selected by USA Today’s Ad Meter to watch Super Bowl LIX commercials, provide their feedback and rate the top five and bottom five commercials.

The TCU Sales Center invited students to practice making cold-calls as part of TCU Gives Day, demonstrating the power of giving and connecting with key stakeholders on the other end of the phone.

The largest class of students yet came to campus this summer for a weeklong summer bridge program showcasing college life and careers in accounting, finance and entrepreneurship in partnership with NABA Inc.

Two business owners with Neeley connections received the Texas Business Hall of Fame honor this summer. Kassidy Allen, a senior, has developed an allergen-friendly meal prep business for college students and her award includes a scholarship. Caleb Biggurs, a recent MBA graduate, leads an entertainment marketing agency and will also be awarded a $15,000 prize.

In his own words, Luke Swan, a senior marketing major, describes being a member of TCU Men’s Outdoor Tennis National Championship team and how his Neeley experience factored in off-the-court victories as a motivator for teammates and contributing to a winning culture.

Leading up to the 2024 commencement ceremony, these seniors shared their fondest memories of the Neeley School of Business as hundreds of business students achieved a remarkable personal milestone.