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Neeley Values, Mission & Promise

At TCU Neeley, you’ll find a premier business school committed to ethical leadership and meaningful impact. We take pride in preparing Horned Frogs to lead their workplaces and communities with confidence, integrity and a spirit of innovation.  

Our principles guide everything we do — from the classroom to the boardroom. 

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Our Core Values

TCU Neeley’s values reflect those of the university:

  • Integrity
  • Engagement 
  • Community 
  • Excellence  
These values shape our vision for growth and serve as a roadmap for continued excellence in business education, research and community impact.

Our Mission

The Neeley School’s mission is twofold: 

  • To develop ethical leaders with cutting-edge business competencies and a global perspective who help shape the business environment. 
  • To develop and disseminate leading-edge thought to improve the practice of business and contribute to the greater good.

The Neeley Promise

The Neeley School of Business unleashes human potential with leadership at the core and innovation in our spirit®. 

Discover the Neeley Difference

From day one, Neeley students engage in hands-on learning and  build meaningful connections with industry professionals. Our programs prioritize mentorship, collaboration and developing real-world marketplace solutions, preparing business graduates for careers of action and leadership. 

Why Choose Neeley

The TCU Mission, Vision and Values

Neeley pursues its mission and promise in alignment with the TCU mission, vision and values. Our campus values guide actions and behaviors  that foster a uniquely engaging campus culture.  

Explore TCU Mission & Values