Neeley Associates Consulting

Late October 
Identify potential consulting projects for the upcoming term. 

November 
Define project scope and expectations with Neeley & Associates principals. 

January 
Project kickoff meetings begin. 

March 
Midpoint project check-ins and progress reviews. 

Late April–Early May 
Final presentations delivered to client organizations. 

May 
Final reports submitted and evaluations completed. 

August–November 
Information sessions, networking events and application process. 

November 
Interviews and selection of consulting teams. 

January 
Consulting bootcamp and project kickoff. 

March 
Midpoint client meetings and progress reviews. 

April–May 
Final presentations and deliverables. 

“Neeley & Associates Consulting played a crucial role in our efforts to enhance our sales and B2B marketing strategies. Their team's diligent approach to market segmentation and the ability to translate industry research into a data-driven content marketing strategy was instrumental in developing a targeted and effective content marketing playbook. Additionally, the comprehensive profiles and insights they provided gave us a clear framework for engaging with key market segments and aligning our sales and marketing efforts. Thanks to their collaboration, we've been able to optimize our outreach, identify new growth opportunities, and strengthen our engagement with potential clients.” 

Regan Medzhibzher, VP, Research & Insights 

"The Bell Neeley & Associates team consistently demonstrated a strong commitment to gaining in-depth knowledge of our industry throughout the project. Their ability to provide impactful ideas and strategic recommendations drove insightful conversations and propelled our organization towards the achievement of our goals. We greatly appreciate their dedication to the project, and we eagerly anticipate the opportunity for future collaborations with Neeley & Associates."

Marshall Cox, Manager, Emerging Markets 

“Our Neeley & Associates team showcased exceptional consulting skills, analytical prowess, and the ability to deliver high-quality results. Their proactive approach in identifying potential challenges and providing effective solutions ensured a smooth project journey which exceeded our expectations. GM Financial looks forward to the opportunity to collaborate with them again in the future.”

Heidi Heck, AVP, Marketing & Customer Acquisition 

“The principal experience allowed me to put my MBA into practice in the most immersive context that TCU Neeley offers to students. Through this engagement, I gained an inside look at GM Financial’s culture of excellence, teamwork and innovation.”

Kaitlin Sanders, 2020-2021 Neeley & Associates Principal, Customer Engagement Analyst 

“As a longtime client, the Neeley & Associates Consultants continue to exceed expectations with their professionalism, knowledge and commitment to a well-designed solution. We implemented the team’s recommendations for our first ever virtual class of interns. This engagement provided the opportunity to attract and hire top talent from the Neeley School.”

Michael Beste, Senior Vice President of Analytics 

“TCU's Neeley & Associates Consulting (N&A) worked with Smith & Nephew to assess the feasibility for Smith & Nephew to effectively incubate and launch novel digital health solutions. The team provided us with thoughtful and valuable options for senior management’s consideration.”

Marianne Griffin, Senior Project Manager, US Markets, Advanced Wound Management 

“The Neeley & Associates team demonstrated professionalism, commitment and proactiveness throughout the engagement. For the consulting project, the team developed a comprehensive brand value survey, alongside a research company and collaborated with the Sales and Operations Team to gather valuable insights for Alcon’s Pharmaceutical Division. They analyzed the data and provided recommendations to improve Alcon’s marketing strategy and sales performance to grow market share.”

Stephanie Bartlett, Sales and Marketing Leader and Senior Brand Manager 

“When we went into this project, we wanted to create a ‘real-world’ business experience for the TCU Neeley students. We began with a broad scope, but Neeley & Associates took this ambiguous environment, identified significant areas of improvement, and provided various potential solutions for us to explore further. Overall, this was a great learning experience for the students and the First Command team, and the start of a lasting relationship with the Neeley School.”

Sunday Grace, Senior Vice President, Chief Financial Officer 

“Neeley & Associates recommended several feasible strategies for growing our brand and provided extensive research to support their claims. They were very accommodating to our operational concerns and worked tirelessly to provide a holistic business strategy.”

David Cox, President & CEO, North Central Texas 

“Our Neeley & Associates Consultants pushed themselves to meet with as many internal stakeholders as possible and reached out to key external partners to provide an informed feasibility study for a new service we considered. They left us with excellent traveler insights and a tiered action plan.”

Senior Innovation Consultant 

“The Neeley & Associates Consultants have for 10 years consistently provided a unique perspective to the various MBA team projects provided to them by Frito Lay. In their most recent deliverable, the N&A team examined consumers’ current perceptions of healthy foods in convenience and gas stores. From their research, they shared actionable insights on how and where to bring consumers in those stores for healthy snacks.”

Steve Tahara, Senior Director, Sales Strategy 

We've worked with a wide variety of clients over the years, including, but not limited to:

• Alcon
• Aviall, a Boeing Company
• Bell Helicopter
• Ben E. Keith Company
• Beryl
• Calloway's Nursery
• Catholic Charities USA
• Chesapeake Energy
• Compass Group USA
• Davey O'Brien
• DFW International Airport
• DRC Solutions (formerly Day Resource Center for the Homeless)
• First Command
• Frito Lay
• GM Financial
• Goodwill
• Grace
• Half Price Books
• HealthPoint
• Lockheed Martin
• Michael's
• Nike
• Oncor
• PepsiCo
• RI Training
• Sabre Holdings
• SafeHaven
• Safety-Kleen
• Shakey's
• Smith & Nephew
• Texas Instruments (TI)
• The Alternative Board (TAB)
• The Family Place
• The Y (YMCA)
• Trinity Valley School
• United Way
• University of North Texas (UNT)
• Virbac
• We Deliver